Addie booked a Custom Sprint project to bring her DIY Squarespace website into an elevated branded resource hub for Louisianans seeking simple estate planning resources, templates, and 1:1 services.

We’d teamed up for previous services, so I had a grasp on Addie’s business, her branding needs, and how to bring her fun, welcoming energy to a robust Squarespace website.

We compiled her high-performance blog posts with a no-BS digital product resource center to create this community-driven hub for anyone needing estate planning in Louisiana.

Hint: everyone needs estate planning everywhere. So, the challenge with this site was to offer multiple-tier guidance for people with varying needs. Addie is passionate about making estate planning accessible for anyone and everyone.

The site needed to present multiple experiences, providing clear direction for the full gambit of visitors: ranging from experienced estate planners to the folks who might not even know what they’re looking for. And, according to her growing roster of satisfied clients, the missions has been accomplished.

In terms of aesthetics, we really leaned into a fun, retro illustrative experience intended to give a refreshing, relatable vibe to the estate planning space. Which is not exactly known for it’s approachability.

Addie is currently partnered with another law firm, allowing this site to work it’s magic as an additional revenue stream in her ever-growing law practice. She leaned in to the possibility of Squarespace, of trusting me to optimize her services (and blog posts), and will always be my most beloved client.