Your Expertise Makes You the Best Website Designer for Your Clients
A web designer’s focus is often limited to just building websites. But for truly standout results, deep, industry-specific expertise matters most.
If you’re a copywriter, social media manager, marketer, or coach, your specialized background is your superpower. You understand your clients’ unique challenges and goals in ways most web designers don’t. That insider knowledge helps you create sales pages and landing experiences that outperform generic templates — and deliver results your clients actually need.
Why Non-designers can Build Better Web Solutions
Instead of sending your clients away with subpar websites, thinking that you should stay in your lane, imagine tailoring your offers to address the hyper-specific needs of your clients’ websites:
Copywriters: Create about page templates with prompts that reflect industry lingo and address common objections specific to your clients’ sectors.
Social Media Managers: Design sales pages optimized for major launches, digital product sales, or online course conversion funnels.
Coaches & Consultants: Deliver booking or signature offer pages rooted in the language, promise, and value their audience seeks. Create sections that speak directly to client KPIs.
In all of these, it’s your insider perspective—not generic design skills—that turns a basic web pages into a revenue-driving assets.
The Rise of sales Page and SEction Templates as add-on Offers
A one-size-fits-all approach doesn’t cut it anymore. Clients in every industry crave high-converting, on-brand landing pages. Yet, most don’t know where to start or they end up with a website that looks like everyo.
This is where you, the industry pro, can shine. No matter your core specialty, extending your offers into websites will only:
Add high-value, low-hassle offers to your clients who already need them
Establish yourself by solving this industry-specific pain point (it will sell itself)
Empower clients to take action with real results based on your insights
Let’s break down what this could look like for some of industry pros:
Copywriters: Templates with Built-In Guidance
Offer an “About Page Starter Kit” or “Perfect Sales Page” template with fill-in-the-blank copy prompts. This saves clients from the blinking-cursor blues and introduces them to your writing process. Each template doubles as a sample of your expertise—when they succeed, you’re the obvious choice for their bigger projects.
Social Media Managers: Sales Pages for Launch Campaigns
Design a streamlined, mobile-first sales page template for your clients’ Instagram, TikTok, or LinkedIn bios. Include best practices for visuals, calls to action, and content section recommendations. Not only does this strengthen social ROI, but your clients keep coming back for seasonal refreshes or new campaign launches.
Web Developers: Tech-Optimized Templates
Even tech freelancers can create industry-specific, easy-to-customize templates—complete with instructions for implementation on any platform. By focusing on sales pages, you help clients drive action (and avoid the trap of being seen as “just a dev”).
Coaches: Personal Brand Booster Kits
A ready-to-launch sales or service page template built for your coaching clients. It lets them focus on serving with section that you’ve built with measurable results. Include prompts and formatting tips so they can highlight testimonials, signature frameworks, or booking links. These entry-level offers position you as an indispensable partner in their business journey.
Why Templates Sell (and Keep Selling)
By including website templates as additions to your existing offers, you’re increasing value exponentially for your existing clients. This isn’t about creating a template shop as much as it is creating results-focused tools that your clients need. Regardless of website platform, templates can be delivered easily. Clients love having a finished product they can launch quickly. You could even add a revenue stream with the option to upgrade for more guidance. For you, every template is a gateway to deeper relationships and larger retainers with existing clients.
Templates can be sold as digital downloads, bundled as service add-ons, or even used to kick off a retainer agreement.
Putting your expertise into a repeatable, scalable format helps you work “smarter, not harder.”
Your clients build trust in your systems and are more likely to invest in higher-ticket offers.
Ready to make this a reality?
Ready to turn your industry expertise into a scalable, results-driven web design business? Paige Brunton’s Square Secrets Business course gives you the exact system to package, price, and deliver templates that clients love and return for—so you can elevate your services and grow your business with confidence.
Paige Brunton’s Square Secrets Business course is designed for professionals like you who want actionable results.
Her step-by-step lessons walk you through packaging web templates—including sales pages—so you immediately add value to your clients and grow your business.
Want first dibs on strategies, resources, and exclusive updates as the course relaunches? [Sign up for my newsletter here]—you’ll get guidance before anyone else, and when the course opens, you’ll have a shortcut to success already waiting in your inbox.
